an RFP, referral, advertising, etc.? He currently leads workshops and gives presentations to students and adults all over the world. The Odyssey, The Wizard of Oz, Star Wars, Harry Potter, Lord of the Rings (and many more stories) all contain the elements of the Hero’s Journey. A lot of great information about story telling. From the epic hero (like Beowulf) to the tragic hero (like Oedipus), each has something distinctive to share. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. It’s no coincidence that these stories are deeply resonant and captivate us. It’s very applicable to entrepreneurs who are making a risky venture.” —Matthew Winkler, “I thought the hero’s journey would be about building brand story. Going into a dangerous place, through an avenue that no one has anticipated or carved a way. How to Use the Hero’s Journey as a Design-Thinking + Foresight Tool. This website uses cookies to ensure you get the best experience on our website. He currently leads workshops and gives presentations to students and adults all over the world. In furthering that mission, we welcome Matthew Winkler, educator, author, and creator of the TED-Ed Talk, “What makes a hero?” which went viral with over 1.5 million views on YouTube. 21st century calls for humanely designed prisons, Designing a Visual and Cultural Awakening, via John Carpenter’s Anti-Capitalist Cult Classic, A Guide for Working With Design Freelancers and Creative Studios. The key here is to take the perspective of your hero whether you are a university looking to attract prospective students, a brand looking to win over emerging adults at a critical point in their lives, or policy-makers analyzing the future of higher education and the systemic barriers to it. A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. His TED-Ed video "What Makes a Hero?" This is a quick, high-level journey of a student applying for college/university programs. His work in the public and private sectors led to his, psychology through the mirror of storytelling, this book reveals the, -Erin Olivo, Ph.D., MPH, Columbia University, author of , Wise Mind Living: Master Your Emotions, Transform Your Life, Mentoring Teenage Heroes: The Hero's Journey of Adolescence. His TED-Ed video "What Makes a Hero?" Presentation at Bracken Memorial Library at Woodstock Academy, Connecticut, April 25, 2017 Beyond its archetypal appeal, the Hero’s Journey makes for an excellent design tool that can help organizations better understand how to address the wants and needs of a user. You should share it. Workshop for cadets in the LAPD Police Orientation and Preparation Program, April 21-22, 2018 E.g. Matthew P. Winkler has taught and mentored teenagers at middle schools, high schools, and colleges in New York, New England, China, and Japan. E.g. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Follow. What is the future of our personal and public space? Workshop at Greater Hartford Academy of the Arts, Connecticut, "By reflecting adolescent psychology through the mirror of storytelling, this book reveals the inner lives of teenagers. Huge thanks to our amazing sponsors for helping us make this happen. great service/product/experience, etc. Get Vulnerable to Set Your Presentations on Fire, How to Call Your Audience to Action Through Storytelling, How to Plan Your Presentations for Effective Results, How to Bring Adventure To Your Brand Through Storytelling, How to Create Stories to Engage Millennials With Your Brand, Why a single story that is represented through the lens of various cultures around the world (monomyth) is important, How to live the hero’s journey in your day-to-day life, Identifying customer personas to build empathy, Authentically connecting the brand story with the customer story, The most basic story form: change vs. status quo. If you see value in adding other steps of the Hero’s Journey to your user journey design, go for it! By doing so, we attempt to identify design opportunities and interventions that create new value for our user, but also for our organization, client, etc. For teenagers, it’s an epic struggle for identity. Matthew P. Winkler has taught and mentored teenagers at middle schools, high schools, and colleges in New York, New England, China, and Japan. Or are you looking to subscribe to one of our podcasts, Episode 83 - The Business of Story Podcast, Episode 82 - The Business of Story Podcast, Episode 81 - The Business of Story Podcast, Episode 80 - The Business of Story Podcast, Episode 79 - The Business of Story Podcast, Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, The Hero’s Journey: Finding Inspiration to Author Brand Stories.
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