Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. Download The Conference Board Global Consumer Confidence Report here. From a global perspective, conditions and prospects for the remainder of the year appear largely positive. Copyright © 2020 The Nielsen Company (US), LLC. Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. According to the Nielsen Media Index 2017 Year End Report, smartphone penetration in Hong Kong rose 5% (from 4.7 to 4.9 million users) compared with what it was in 2016. Helping Brands Understand the Bigger Role that Modern Dads Play in Parenting, E-Commerce Channels Dominant but Physical Stores are Equally Important, Webinar: Leading the Way - A New Norm in Singapore's Retail Industry, Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches, Unemployment is at the Heart of Long-Term Consumer Change, Webinar: Hit the Right Notes for Your Customers, Recalibrated Consumption Dynamics in a COVID-19 Altered World, Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times, The importance of maintaining a cross-media ad strategy through a crisis. Using a smartphone to access the internet accounted for 97% of all internet users in Hong Kong, according to data from the Nielsen Media Index 2017 year-end report. Among Nielsen's other findings are that music streaming registered the highest growth among online activities, with close to two in five doing so, while four in five watched television, movies and videos and more than half of adults accessed news online on an average month. The Smart Shelf: Your Pathway to Winning in Retail, Connected Commerce: Connectivity is Enabling Lifestyle Evolution, Sustainable Shoppers Buy the Change They Wish to See in the World. https://www.nielsen.com/sg/en/insights/article/2018/singaporean-consumers-show-increased-confidence-in-the-third-quarter-of-2018/. 198402868E. As we move from Phase 2 to Phase 3, what will the future of FMCG look like in Singapore? And it means more than the latest technologies or new engagement strategies. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality. Social media gave magazines an even bigger boost, adding nearly 2 points in overall readership, 3.5 points for weekly and 2 points for monthly magazines. It’s never been easier to reach millions—even billions—of fans. "Consumers are increasingly viewing local newspapers online, with digital readership of such publications registering growth," said Mr Yee Chong Moon, Nielsen Singapore's executive director for media. This is the highest recorded level of confidence score in Singapore for 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. “However, locals still remained conservatively optimistic, with 48% having a positive view on job prospects, and 39% highlighting their spending intentions.”, JOB SECURITY AND ECONOMY ARE TOP CONCERNS IN SINGAPORE. Barriers to entry have never been lower. Click here for more information. “As the continuous changing of media ecosystem, internet is becoming the medium of choice, and there is no doubt that the online channel is becoming the mainstream. Copyright © 2020 The Nielsen Company (US), LLC. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly. Confidence Tapers in First Quarter of 2019 for Singaporean Consumers, COVID-19: The Unexpected Catalyst for Tech Adoption, COVID-19: Tracking the Impact on FMCG, Retail and Media. It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future. The number of readers that read both print and digital versions dropped from 212,000 to 187,000. When it comes to television, eight in 10 local viewers tune into free-to-air channels, with Chinese-language Channel 8 coming out on top with a weekly reach of 51.1 per cent. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in … According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football. Until we resolve the issues, subscribers need not log in to access ST Digital articles. The Straits Times, however, bucked the trend, growing its overall readership and retaining its top spot as the most-read local English title with the increase in digital readership outstripping the dip in print, according to the 2018 Singapore Media Index Report released by Nielsen on Wednesday (Nov 7). Marché Mövenpick shutters ops in Indonesia, to return with new brand by year end, PayPal study shows that e-commerce business anticipates recovery by the end of Q4, How PR helps businesses embrace the new normal in the wake of COVID-19, Under Armour beefs up online presence in Malaysia with Lazada tie-up, Cheers unveils mobile game to bring customers a little cheer amidst their busy days, Google reportedly finalising deal to pay for Australian news, The Philippines ranks as the 4th top market by Tweet volume.

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